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ExactTarget Integration – leverage comprehensive EMail marketing system

Like MailChimp, ExactTarget is mass mailing software. It is developed and maintained by SalesForce, a world class CRM company.
ExactTarget is NOT a generic email application like many others. It is distinct and premium marketing platform due to quite depth level analytics and reporting features it provides. It captures and shows critical data points to sender after campaign is completed, such as

  • clicked e-mails
  • number of times particular mail was opened
  • subscribers names if any etc. from specific email campaign.

ExactTarget also updates you about statistics in real time as more visits are incurred on going basis.
In short,
Although not as much visible as other 1st tier E-Mail marketing service providers, ExactTarget is convenient and cost-effective solution to get leads for all types of businesses big and small.



Why ExactTarget?

ExactTarget is blessed with extra ordinary intelligence.
Marketing people do not have to write HTML code to frame attractive look & feel emails.
With ExactTarget, interactive themes and multimedia elements come pre-installed.
No matter the paid software, it is highly used and appreciated all over the world due to ExactTarget’s lucrative outputs for sales support.
It is therefore only we are enlisting requests from businesses for integration of ExactTarget with their native system.



11

Create by drag & drop

Without having prior programming experience, create image-rich professional messages.  You can flexibly produce logos, button styles etc.

22

Landing pages creation facility

ExactTarget understands that you are marketer and not programmer. Show your target audience the most relevant landing pages nurtured with ExactTarget tools.

33

Audience builder

It is an exceptional tool that transforms existing customer data from multiple sources such as CRM, social media sites etc. to present it to marketer in user friendly manner.


44

Journey builder

Convert frequent visitor into paying customer by launching email campaigns that gradually takes customer through journey with a brand. It enumerates visitor behaviour to guide next activity.

55

Access analytics from mobile app

To monitor results of your scheduled email campaign, ExactTarget assists by providing Android and iOS apps. With this, Sender avails 360 degree view of specific campaign.

66

Lead scoring

Objective of ExactTarget is to be a tool of ROI for your business, not an expensive marketing application. It goes through progressive profiling of prospects and allocates quality score to leads collected.



Our service

Although APIs of ExactTarget are manifold, we have utter experience to help you import full range of ExactTarget services back in your system.
Once integration is completed from our end, you can execute all sorts of activities from within your business system, just like using ExactTarget as an independent system.



What you will get?

  • Automated data exporting and synchronization between both – your ERP/CRM system and ExactTarget
  • Ability to retrieve data from standard and enterprise versions of ExactTarget
  • Incorporate ExactTarget features in Salesforce or in any other CRM system
  • Collection of behavioral data
  • Segmentation of subscribers’ data
  • Exchange important data points with third party analytics tool like Adobe marketing cloud or Google Analytics