The customer is an APAC-based Company. It’s exclusively simple footwear items selling. It provides birthday offers, voucher codes, and rewards to regular customers. The customer has an online website and most customers buy products from the online website as well as has other websites also for selling products.
SalesForce Marketing Cloud for Online Retail Store
Implemented integration with SFMC and FTP systems.
Track the email log for the customer, how many customers open the email, and how many customers have not.
Implemented functionality like whenever new customers sign up on their system send an email immediately using the send triggered email API.
Track all contact records from the contact builder and check which are skipped in the subscriber list.
Implement various data extension mechanisms to send emails based on home location code.
Use A/B testing for checking email and their content as well as checking subject into an email, which is the best email from both email templates and sending that email to customers.
Using journey builders to send an email automatically based on schedules like hourly, daily, weekly, monthly, etc.
Worked on automation, trigger email, subscriber list, email content, and API.
Use an installed package with all permissions, roles, and Rest and Soap API for sending an email, creating a subscriber into SFMC. As well as create data into data extension, create folder into a data extension.
Setup an email template with an AMP script for sending email personalized.
Requirement, Gathering, & Analysis
Scope Documentation & Agreement
Phase-1 Development & Customization
Phase-1 Go-Live and UAT